Nike’s latest store concept, Nike Style serves the most creative generation ever with the best of Nike lifestyle and performance products. As Nike’s first fully gender-fluid store, Nike Style Hongdae celebrates self-expression through sport, style and culture, while breaking down the barriers of how consumers shop –– regardless of preference or fit.

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On July 15, Nike Korea opened Nike Style Hongdae –– a store dedicated to building 365 relationships with members and trend-driven consumers, all while celebrating consumer creativity through co-creation and collaboration and driving connections among the local communities. At Nike Style Hongdae, consumers can explore various styles through digital mannequins. Additionally, they can engage in digital experiences such as content studios and AR content. 'Nike By You' offers the opportunity to create personalized products, and there is also an SNKRS Lounge dedicated to the members, providing a diverse range of member exclusive experiences.

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