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Consumer Electronics

Show 2020 (CES 2020)

Jan 2020

Las Vegas Convention Center, Las Vegas

Client: Samsung Electronics

Space, Product, Graphics, Managing

CES, which stands for 'Consumer Electronics Show', is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.

Under Bowon Hwang's responsibility, Samsung mobile products (such as smart phones, laptops and tablet PCs) were successfully exhibited at the CES tech show in January 2020. With her client, Samsung Electronics IT Mobile Department, she worked as an exhibition designer being in charge of design, production and field managing of their main exhibition booth, alongside developing their requirements and demonstrating her original idea to them. 

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The followings were her main tasks to successfully open the exhibition:

  • Help build a space plan; work closely with consumer and operation strategists, clients, and international vendors to develop holistic exhibit plan

  • Compile research and competitive data that will be submitted to the clients to ensure client is reaching target audience

  • Be responsible for all levels of space design from concept planning to construction

  • Participate in team brainstorming sessions

  • Design furniture and inspect its production

  • Design graphics for product spec boards and pop panels

  • Manage schedules and field using strong communication skills with stakeholders

  • Handle day-to-day client requests

  • Supervise the construction and the maintenance

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