Hello there?
I'm Bowon Hwang,
a multidisciplinary designer, based in Korea and London, with a demonstrated history of working in design industry.
I shape people's experiences through my design and make them think about the experiences they have gone through and shared.
I'm currently looking for a full-time job in UX/BX design position.
Hello there?
I'm Bowon Hwang,
a multidisciplinary designer, based in Korea and London, with a demonstrated history of working in design industry.
I shape people's experiences through my design and make them think about the experiences they have gone through and shared.
I'm currently looking for a full-time job in UX/BX design position.
Project Info
Consumer Electronics Show 2020
(CES 2020)
Jan 2020
Las Vegas Convention Center, Las Vegas
Client: Samsung Electronics
Space, Product, Graphics, Managing
Project Info
Consumer Electronics Show 2020
(CES 2020)
Jan 2020
Las Vegas Convention Center, Las Vegas
Client: Samsung Electronics
Space, Product, Graphics, Managing
Nike Seoul Branding
Apr 2022
Seoul, South Korea
Nike Korea
Production, Studio Management
Base use of Helvetica with custom cuts that resonate with the core identity of Korea and "we-ness". The sharp and deep inktraps (dynamic movement, digesting 융합/흡수) intrude the original form unexpectedly in creating soft curvatures that emphasizes the duality in a single form. This disturbance yet harmonizing with the form visually relates to the characteristics of our rigid and systematic cultural structure and our innate flexibility.
